Increasing Awareness and Uptake of Influenza Immunization
As pharmaceutical companies bombard American consumers with ubiquitous billboards, drugstore enticements and radio announcements to “get your flu shot now,” the CDC has advised the industry to hike demand through the use of a “recipe ” of scare-mongering messaging. CDC recommends “creating concern, anxiety and worry” among the American public. This is a CDC presentation by Glen Nowak, Acting Director of Media Relations, discussing the “recipe” given at the National Academies of Sciences, Engineering and Medicine.
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