Recent outbreaks of measles, especially in Rockland County, New York and Clark County, Washington have created quite a furor in the public health infrastructure of the U.S. and now within state legislatures. Industry front groups like the American Academy of Pediatrics (AAP) and the National Association of County and City Health Officials (NACCHO) have seized the opportunity to introduce legislation to remove personal belief exemptions and religious exemptions for vaccinations required for school attendance.