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March 26, 2004

Planning for the 2004-05 Influenza Vaccination Season: A Communication Situation Analysis

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By Glen Nowak, Ph.D.

Dr. Nowak’s presentation’s purpose was to increase the number of people receiving the annual flu vaccine. It included a seven-step “Recipe” that Fosters Influenza Vaccine Interest, and includes “Step 3” which suggests medical experts and public health authorities publicly (e.g., via media) state concern and alarm (and predict dire outcomes)–and urge influenza vaccination.

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